Walking around cities, it’s magical. Christmas takes over the streets, the trees, the lights… and the fashion industry too. It’s not really surprising, Christmas is literally the happiest time of the year and in that holiday, nothing is too crazy or too expensive and so everything becomes… a tree away.
Buildings are so nicely decorated that if for no other reason, you find yourself drawn inside and everyone – suddenly – becomes an instagram freak! Brands, you no longer see them as purses or clothes, but as ornaments as a “wow” moment. They become the cities’ main attraction and their trees and door entrances [Cartier knows it best!], the talk of the season!
Brands – the ones that are already famous – you’d think that they don’t need to do much of an effort to “be seen”… but on the contrary they’re the ones that dress up Christmas Trees, and if I didn’t know any better, I’d say Armani is dressing up Santa this year!
It’s really magical… contagious to say the least! You walk in wonderland and wish Christmas never ended: addictive and definitely inspiring.
Take a look at some of your favorite world brands…They celebrate Christmas, their way!
Happy Trees to all!!!